Advertisers looking at 'India only' packages for World Cup

With less than a month left for the ICC World Cup to kick off, ESPN Star Sports, the official broadcaster of the event, is in a dilemma whether to sell India-specific match packages to advertisers or not. This is significant as most sports broadcasters sell ad packages for the full tournament or sell spot buys but do not sell 'India only' packages. But with some of the big advertisers realizing that the costs associated with advertising in the World Cup are too high compared to the returns, they are now looking to explore only the India matches and some other high-rated fixtures like the semi-finals and the final.

These advertisers say they are willing to pay a premium, of around 30%, to be on these select matches instead of the entire tournament. Talks between the broadcaster and the advertisers are scheduled to take place early this week. ESPN Star Sports has sold its ad inventory at about Rs 3.5 lakh for a 10-second spot and is expected to rake in Rs 700 crore from the ICC event in ad revenues.

chappara

chappara

Rao has added a photo to the pool:

Bhuta kola is performed twice in a year during the festivals in Kuntikanamata temple. One immediately after the annual festival and other during the month of January. Apart from this all throughout the year the bhandara (all the costumes, jewellery and weapons) is carried in a procession from the temple to the neighbouring places to perform this ritual

Comments

Post a Comment

Popular posts from this blog

Suzlon posts loss of Rs 253.57 cr for Oct-Dec

NEW DELHI: Hit by notional forex losses, Wind power equipment maker Suzlon today reported a loss of Rs 253.57 for the quarter ended on December 31, 2010. The company had a profit of Rs 14.10 crore in the same quarter last year, a statement said. "... notional forex losses have impacted our reported bottomline due to the significant volatility in the euro- rupee exchange rates," Suzlon Energy Chief Financial Officer Robin Banerjee said. The company's total income came down to Rs 4,494.37 crore for the December quarter compared to Rs 5,608.41 crore in the same period a year ago. Suzlon, for nine months to December, 2010, reported a loss of Rs 1,535.02 crore against a loss of Rs 794.25 crore in the same period last year. Banerjee added, "There has been progress on all financial parameters and we have delivered s...
Keep reading

Indian OIS nearly steady; mkt awaits fresh cues

MUMBAI: Indian overnight indexed swaps (OIS) were largely steady on Friday as traders sought fresh triggers for further direction. At 1:35 p.m., the one-year OIS rate was at 7.35 percent compared with 7.37 percent at close on Thursday. The benchmark five-year swap was at 7.95 percent, from 7.98 percent on Thursday. Volumes were at 7.75 billion on the central bank's trading platform. "There are no fresh cues currently and there will be concerns on the next fiscal year's borrowing which will keep the pressure on the back end of the curve," said a senior trader at a foreign bank. Traders said they see the one-year OIS rate supported at 7.30 percent and five-year at 7.90 percent levels. The OIS curve has flattened this month with the one-year OIS rising 26 basis poi...
Keep reading

LIC crosses 2.5 crore policies target

MUMBAI: Life Insurance Corporation today said it has crossed the landmark 2.5 crore policies in the current year as of January 29. "LIC has completed 2,52,44,846 policies and received Rs 34,137.12 crore in First Premium Income in the current financial year," the country's largest insurer said in a statement here. The ULIP Plans under the new IRDA guidelines helped boost the figures substantially, it said adding that the new business under the new ULIP Plans as of January 29 stood at 1,098,663 policies generating a premium of Rs 5136.25 crore. The Corporation's Endowment Plus, launched on September 20, 2010, has garnered 1,017,560 policies with a First Premium Income of Rs 4,804.12 crore, in just over 4 months, it said. Pension Plus, the only regular premium pension plan available in the market after introduction of new rules has brought in 81,103 policie...
Keep reading